In 2015, I started campaigning through an online Facebook community called “M’s Boutiques” on my own initiative…
Gradually, I launched a full-fledged Facebook page called “Deshi Shilpa Pashkar Kari” in the scope of familiarity, under which currently around 200 re-sellers are becoming self-sufficient as small partners of my page with great reputation and hope.
Since the beginning, we have contacted the poor and helpless women of different ages scattered all over the country and made different types of native clothes with small capital. For example, let’s start with the three-piece, salwar-kameez. Slowly I made various types of native clothes including saree, Punjabi, couple dress, baby dress. Later, by increasing the scope and training them in different cities, we are getting a good response by helping them to make Nakshi Kantha, Bebi Kantha.
My business strategy was, like when I buy a garment, I think about the quality of the fabric, whether it is durable or not, whether I will feel comfortable afterwards or not. Similarly, I am designing and making every dress, embroidery, baby kantha keeping in mind that the customers can also feel comfortable and relaxed after buying the clothes made by me.